What is thin content?

Thin content is defined by Google as “low-quality or shallow pages of a website,” or material that adds little or no value to the user experience.

This might be content created automatically, affiliate pages, stolen or plagiarised content, or content on gateway pages.

The following are the definitions and descriptions of these terms:

  • Automatically produced material: writing that is incomprehensible to human readers or that has been pieced together from other content.

  • Affiliate Pages: material from a brand (or connected brands) that is duplicated on several pages or domains.

  • Gateway Pages: Pages that don’t actually reflect the primary material, but instead require readers to go through to another page to get what they’re looking for, and are created for the express intention of diverting visitors to the actual useable content.

  • Plagiarised Content: for instance, scraped content