What is the use of Landing Pages?
A landing page is a page on your site that is designed to convert visitors into leads. It is different from other pages on your website in that it follows both of these criteria: It has a form that allows you to capture a visitor’s information in exchange for a desired offer.
- Good landing pages can provide a number of benefits: They help promote a positive first impression.Landing pages promote customer focus. It’s easier to capture conversions from a well-designed landing page than it is from a homepage or blog post because they have one singular goal.
- It has a form that allows you to capture a visitor’s information in exchange for a desired offer. The sole purpose of the landing page is to convert visitors into leads (a homepage with a form on it does not count as a landing page because it serves other purposes as well)