What is the use of automation ?
Email automation is the ability to send time or action triggered emails to subscribers with relevant information.
Email automation is a way to create emails that reach the right people with the right message at the right moment—without doing the work every time. When you link your website analytics with your email marketing platform, you can target people based on behaviour, preferences, and previous sales.
- Here are some of the benefits of email automation workflows:
- It’s automatic and doesn’t require intervention
- Better personalisation for prospects
- Relevant to the email recipient
- Nurture leads to make them more receptive
- Benefit your sales team
- Reduce costs
- Increase brand awareness
- Carefully planned email strategy
- Reduce the potential for errors
- Save time so you can focus on other tasks
- Better targeting and segmentation
- Boost business revenue
- Understand your customers more
- Keep existing customers interested
- More detailed reporting