What is the success metric of social media?

Digital Marketing
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is not just about likes and follows, if these likes and follows don’t convert into sales, leads, or boost your business, they are not adding any value.

*Here you would need to put forward some intelligent examples and focus more on audience engagement.
tricks and techniques are abundant. But if you don’t know what’s happening right now then you may be wasting your time.

In this article, I’ll outline four [social media metrics you should be measuring. You’ll learn how to measure them and which to focus on. I’ll even give you actionable tips on how to do so.

Monitor audience growth with “volume”

While not the most important metric, the volume is still key when understanding the impact you’re making on social media.

Simply put, volume measures how many people are [talking about your brand on social media. How large is the conversation around your brand? Are people talking about your industry/offering? These are questions volume can help answer.

Volume is a little more complicated than just counting mentions in tweets and hashtags. Not only should you be measuring how many posts and messages there are around your brand, but also how many people are talking about you.

On Twitter, there are three ways to do this:

  1. @Username: This one is easy. When people attribute your username in a tweet, you’ll get a notification. Usually attributed as a “

  2. [Brand mentions: Similar to the above, but without “tagging” your username. Notifications won’t appear when this happens and can be a problem when people share your content, but there are tools that can monitor these mentions.

  3. Hashtags: A common way people talk about your brand, especially if your industry knows you well. These can also include hashtags related to events, products, and campaigns.

Improving volume, or “[social mentions]” relies heavily on your other marketing and content efforts. If your audience isn’t talking about you, perhaps you need to refine your messaging. Try testing different messaging before going all-in on one. See what your audience resonates with best.

Perhaps your content isn’t striking the right chord. Go back to the beginning and see what your audience wants. Do they prefer visual or written content? In-depth guides or short (perhaps humorous) videos? Customer development can help you find the answers.

Using a tool like can help you measure inbound links to your site. While this may seem irrelevant to social, it can help you uncover your most popular content. You can also do this with Google’s search console
I hope you find this information helpful…see you on the next topic