What is the scope of Digital Marketing in India

  • Companies all around the country are becoming more digitally aware and appreciating the importance of digital marketing. As a result, many businesses are investing in digital marketing in order to build a strong online presence and sell their goods and services to potential customers.
  • Digital marketing is cost-effective since companies have financial control and optimised programmes.
  • As a result, as digital marketing grows, so will all of these areas. Many personnel will be available in various sub-sectors, and students will be able to secure stable, long-term employment. The majority of digital marketing jobs are also quite profitable.
  • Because traditional marketing makes all of these difficult, firms are increasingly turning to digital marketing. Today, 40% of businesses rely only on digital marketing, and by 2020, it is predicted that more than 90% of businesses will be digital.
  • According to statistics, the Internet is presently used by over 60% of the world’s population. It was only two years ago that the figure was 40%. You can imagine how quickly people use the Internet for almost anything.
  • One of the world’s largest numbers of internet users resides in the country. By 2025, India would have around 974.86 million internet users. Because the country’s economy is developing at double-digit rates, digital marketing is bound to have a lot of promise.
  • The digital marketing sector is valued at $68 billion and growing at a rate of 40% per year. As the number of internet users and businesses adopting digital marketing expands, job opportunities will definitely increase. In one of the earlier stages of digital marketing’s development, in 2017, the industry created about 8 lakh jobs in only one quarter.