What is the role of digital marketing executive?

The job of a digital marketing executive is to research the company’s online marketing strategies.
They design and conduct marketing strategies, as well as manage and update the company’s website. The following is a list of a digital marketing executive’s duties and responsibilities:

  • Digital marketing campaigns are created and managed.
  • Ensure that the organization’s website is up to date.
  • Content optimization for the website and social media sites such as Facebook, Twitter, Instagram, and Google Plus.
  • Regularly monitor website traffic and send internal reports.
  • Make any necessary changes to online content and plan webinars and webcasts.
  • Attend product launches and social gatherings.
  • Identify new digital marketing trends and keep the company up to date with changes in the industry.
  • Improve the search engine optimization of the website’s pages.
  • Website articles, videos, podcasts, and audio content are edited and posted.
  • Promote the company’s products and services on the internet.
  • KPIs, likes, shares, tweets, and other social media analytics should all be improved.
  • Creating and executing SMS and email marketing campaigns.