What is the range of keywords per group of ads?

pranav-kapse-a8e0a157 · 18 August 2020 05:43

pramila-y-fcfc8f35 · 29 August 2020 13:27

The best rule of thumb is to use no more than 20 keywords per ad group. Sometimes you can get away with using a few more, but exceeding a 20 keyword limit is a sign that your ad copy isn’t matching the keyword being searched as closely as it could.

Don’t add more than 20 keywords per ad group . You want to keep your ad groups tightly themed and the fewer keywords you have the better. Too many keywords leads to low click-through rates and poor quality scores