What is the range of keywords per group of ads?
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The best rule of thumb is to use no more than 20 keywords per ad group. Sometimes you can get away with using a few more, but exceeding a 20 keyword limit is a sign that your ad copy isn’t matching the keyword being searched as closely as it could.
Don’t add more than 20 keywords per ad group . You want to keep your ad groups tightly themed and the fewer keywords you have the better. Too many keywords leads to low click-through rates and poor quality scores