What is the limit for the characters in Adwords Ads?
The character limit for Google Text Ads are currently 30 for Headlines , 90 for Description Lines , and 15 for your Ad Path.
- Description 1 : 90 characters
- Description 2 : 90 characters
- Path 2 : 15 characters each
In Google Search Text Ads, There are two Ad formats:
- Expanded Search Text Ad
- Responsive Search Text Ad
Below Parameters are required in these two search text ads:
- Final URL
- Display path
Headline: Expanded text ads have three headline fields. The first two headline fields are required, while the third is optional. Responsive text ads have fifteen headline fields. Character limit of each headline is 30 characters.
Final URL: The final URL is the URL that people reach after clicking the ad. There is no character limit in the Final URL.
Display path: The “Path” fields are part of the display URL in expanded text ads. Two Display path is available. Character limit of each headline is 15 characters.
Description: Expanded text ads have two description fields, which gives more control over the ad’s communication. Responsive text ads have four description fields. Character limit of each headline is 90 characters.