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LogoutIndia’s active internet users will number almost 666 million by 2023, out of a global total of over 5.3 billion. As a result, an increasing number of individuals are going online. Thus, it’s only natural to start promoting online.
As a result of so many people shifting online, we’ve seen an increase in data consumption. In 2016, the average user used 500MB to 1GB of data per month; however, by December 2020, the average user will use over 13.5GB of 4G data per month. As many people began to subscribe to various online platforms for video consumption and other Internet-based reliance, this number climbed by 20% in 2021.
The numbers are expected to grow even further in 2022 due to the ongoing digital transformation. Performing tasks on the Internet, from the simplest to the most complex, will become commonplace, increasing our data consumption.
Another significant impact of Covid-19 has been the explosive growth of OTT platforms, resulting in one of the world’s fastest-growing markets. The shutdown raised content consumption on OTT services from 181 billion minutes to almost 204 billion minutes in the last 365 days!