What is the first step in creating an online business strategy?

Digital Marketing
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What is the first step in creating an online business strategy ?

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Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers.
The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, Google AdWords and more.
Identifying business goals - Goals keep your campaigns and marketing activities aligned towards achieving a common objective. They also help to set expectations and act to motivate you and your team. Moreover, goals help to realize what is and aren’t attainable based on the resources available.