What is the difference between a spam email and a cold email, legally speaking?

Digital Marketing
,
#1

What is the difference between a spam email and a cold email, legally speaking?

#2
  • Cold emailing is legal in the United States as long as you clearly identify yourself, give accurate sender details with a business address, refrain from list harvesting tactics, and provide a clear process to unsubscribe.
  • Spam refers to those impersonal solicitations for pharmaceuticals, weight loss products, or investment opportunities. Every one of us has found them in our inboxes, or more likely our spam folders. A spam message may not be illegal, and an illegal message may not be spam, by certain definitions.
  • Cold email lists are known for being low quality. They’re usually cheap. They’re almost always outdated and full of invalid emails. That’s why cold email lists are frowned upon at companies that offer shared IP email services.
  • One key difference is that a good cold email demonstrates a business-valid reason for contacting a prospect. Show this in writing by including thoughtful targeting and a specific value proposition. Your emails should look nothing like SPAM if they are intentional. If you’ve done your research, your emails should show genuine interest in serving your prospects.