What is the DA/PA in SEO?

Digital Marketing
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#1 
What is the DA/PA in SEO?
#2

DA/PA is the best part of seo is also called search engine optimization. DA stands for Domain Authority and PA stands for Page Authority.

#3

  • Domain Authority (DA) is scored on a scale of 0-100 and was developed by the analytics software team Moz.com.
    The DA metric predicts how well a website will rank on search engines. Domain Authority used to comparing one site to another or tracking the “strength” of your website over time.

  • Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP).
    Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.

#4

**DA means Domain Authority **
PA means Page Authority

DA shows the reputation of Domain, and PA shows the authority, reputation, and value of our page.

Domain Authority is not followed or given by Google. This is matric authority which is developed by MOZ. Similar to DA there is Domain rating, the same which is given by Ahrefs, to see whether a website is good or not.

DA: The backlinks of a website need to be high quality, DA tells us the quality of backlinks that we have from other websites. The Domain Authority is given by the MOZ, and it ranges from 0 to 100 on 100- point logarithmic scale. If your website has a DA number of 40, then this number shows this is an average website. A higher number means a greater ability to rank. It is used as a comparative metric, Moz calculates your DA based on your backlink profiles. It is based on the link profile. For example, if there is a food blogging website, and it receives a link from Zomato, then Google will rank that food blogging website higher, as it has a link from a high DA website like Zomato

Page Authority is also developed by Moz. The score range of PA is 0 to 100 on a logarithmic scale. It is limited to a single page for metrics. Every individual page has authority. Based on their link profiles, what kind of link they are receiving from different websites, and the quality of page links. Page Authority considers factors like- Domain Authority. It depends on the quality of content, keywords, and technical SEO parameters. It also depends on the backlinks of competitors. To improve page authority try to get external links from other high authority websites. If your domain value is good and domain authority is good, then it gives benefits to your page authority also.