What is the concept of a media plan for a display advertising campaign

Digital Marketing
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#1

what is the concept of a media plan for a display advertising campaign?

#2

  • Media planning is the process by which marketers determine where, when, and how often they will run an advertisement in order to maximize engagements and ROI.
    Digital display ads are becoming more and more important to digital marketing strategies across all industries.

  • DISPLAY ADVERTISING DISPLAY STRATEGY is Selecting the network, or combination of networks, on which your ads will appear is a crucial part of your display strategy and key to achieving your marketing goals, targeting needs and budget