What is the CAN-SPAM Act?

Digital Marketing
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What is the CAN-SPAM Act?

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  • The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email.

  • The Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act of 2003, signed into law by President George W. Bush on December 16, 2003, established the United States’ first national standards for the sending of commercial e-mail and requires the Federal Trade Commission (FTC) to enforce its provisions.

  • Set as a US standard for the regulation of spam email, Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) is an act that establishes the rules for commercial email and commercial messages.