What is the best way to launch a social media campaign for my company?

Writing interesting articles regularly is one of the first stages in establishing a social media strategy. These postings should be very relevant to your audience and entertaining, including useful connections. You’ll want to start your social media campaign with advertisements, in addition to publishing on social media sites like Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google Plus, FourSquare, and Tumblr frequently.
Facebook advertising and sponsored tweets deliver roughly 10 times the click-through rate of typical web ads for desktop and mobile users.