What is the best time to send e-mails?
- Mid-Week, Mid-day: The tried-and-true traditional approach of sending out email campaigns in the middle of the week and in the middle of the day tends to do pretty well. General know-how suggests sending emails between 1-3pm (9-11am is recommended as well). It’s safe.
- Turns out that when you send your message matters just as much as its content. Because the bulk of emails are sent during the workday, it’s easier for someone to reply to you in the early hours of the morning (like 6 or 7 AM) or after work hours (around 8 PM), regardless of the day of the week.
- In reality, there’s no hard, fast rule for when to send out your emails until you know what times work for your audience. Every email list is made up of a different set of people with different habits.