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Radio isn’t the only medium that has made the switch to digital. There are numerous possibilities for those who want to promote on television without paying for expensive prime-time ad slots. Despite the digital change and social dispersion of television advertising, some people believe the 30-second ad will continue to be an essential advertising tool in the coming years.
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Marketers are navigating this marketing channel by merging personal customer data with innovative television advertising delivery technologies, such as addressable ads. They are also emphasising the importance of television advertising in cross-channel marketing initiatives.
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As a result, if a consumer watches an advertisement on television, they will also see it on their digital devices, reinforcing the advertisement’s message.
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Additionally, with Virgin or Sky TV services, television commercials can now be targeted directly to certain places or demographics. But it isn’t simply on your television.
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Adverts may occur in the middle of your stream if you watch on-demand or catch-up TV (like on All 4). It enables you to create customised advertisements for specific audiences.
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While television advertising remains an integral part of the overall marketing mix, it is critical to modify and pivot your strategy based on your audience’s demographics and where they consume video content.
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Television advertising reaches a constantly expanding population of customers who are opting out of traditional television.