?What Is Social Media? and how it works

Digital Marketing
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Social media is any digital tool that allows users to quickly create and share content with the public. Social media encompasses a wide range of websites and apps. Some, like Twitter, specialize in sharing links and short written messages. Others, like [Instagramand TikTok, are built to optimize the sharing of photos and videos.

What makes social media unique is that it is both broad and relatively uncensored. While many social media companies impose some limitations—such as taking down images that display violence or nudity—there are much fewer limitations on what someone can share than there with other means of mass communication like newspapers, radio stations, and television channels.

Anyone with internet access can sign up for a social media account. They can use that account to share whatever content they choose to, and the content they share reaches anyone who visits their page or profile.

The use of hashtags on social media groups content together by topic, allowing users to connect with strangers who are sharing content related to a topic of interest.