What is SEO? (Search Engine Optimization)

Search Engine Optimization (SEO) refers to the process of improving your rankings through high-quality content with relevant keywords included that make other websites link back to yours. Understanding what Search Engines are looking for when trying to rank web pages can help you increase traffic by getting into higher positions than other sites that do not have an optimized site. Search engines are important because they power online search results and the internet as a whole, with Google being one of the most popular websites in existence! Search engine optimization can help you improve your ranking for things such as keywords or products that people may be searching for, which could lead to increased traffic on your website from qualified leads hopefully resulting in sales or conversions!

A high ranking in Google is a difficult thing to achieve. It’s not impossible, but it does take some work and planning. In order to increase relevancy, you need long-tail keywords that are specific enough for your site yet general enough so people will still find them when they search online too - this means human-friendly topics like parenting philosophy or breastfeeding risks instead of just “breastfeeding” which would be more competitive with other sites out there! And you also want evergreen content available 24/7 on the topic parents to care about most: their children (parental and child care).

Achieving a higher rank in google can seem daunting at first glance because of how competitive SEO has become over time.