Selling Concept is another important aspect of marketing it refers to that customer will not buy products of a firm unless and until that product is sold to them and the customers will only buy the product if they think that they are attracted to the product and the product can be useful for them.
Hence firms invest lot in promotion and advertising to win and attract customers to buy the product.
Consumers will not buy enough of the firm’s products unless it undertakes a large-scale selling and promotion effort.
It is seen that producing enough goods or quality goods is no more a problem. The problem is to sell those products.Producing quality products does not necessarily guarantee its sale. During this period, the vital role of selling, advertising, and other marketing functions was organized truly, and the selling concept came into existence.