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LogoutWhat is remarketing? What are the benefits of remarketing?
Remarketing (also known as retargeting) is the tactic of serving targeted ads to people who have already visited or taken action on your website. In terms of technical execution, remarketing is the process of using a javascript tag (known as a pixel) to place a cookie in the user’s browser.
- Improving brand recall: Remarketing is a fantastic tool for reminding prospects of your brand. This form of advertisement helps create on-going reminders of a brand.
- Improved conversion rates: Remarketing can help drive visitors involved in a conversion process back into a sales scenario.
- Audience targeting: The ability to target a specific audience with a specific message is powerful. Marketers can use remarketing ads to communicate with a specific audience through display advertising or text ads.
- Improves relevancy of ads: The reason remarketing works so well is that it gives marketers the ability to deliver ads based on previous actions.
- Reduce loss: One of the most salient features is that remarketing allows brands to re-engage visitors that are no longer on their website. Brand recall and brand engagement are both sub-facets of this point. Remarketing gives your brand a second chance to bring a prospect back into the fold.