What is Quality Score? Which 3 factors determine Quality Score?

Quality Score is the quality evaluation of your ads, keywords, and landing pages. Better quality ads can result in lower cost and better ad positions. Quality Score is used to determine CPC and multiplied by the maximum bid to determine the ad rank in an ad auction process.

The 3 factors that influence quality score are

  1. Landing Page Experience
  2. Expected CTR
  3. Ad Relevance