Qualitative data is data that can be estimated objectively or data that shows the subjective and interpretative features of a product or process. The results of qualitative data analysis might include highlighted keywords, extracted data, and elaborated concepts.
Characteristics of Qualitative Data:
1. Easy to understand:
Qualitative data allows for an improved understanding of users’ opinions and needs.
2. Reliable:
Qualitative research is versatile. It can adjust at any point of the research, and the path of the research can therefore change as a result of this shift.
3. Data visualization:
Data visualization approaches used by quantitative data include the bar chart and pie chart, which provide systematic data.