What is PPC advertising?
PPC, or Pay-Per-Click, is a form of advertising where you pay a small fee each time someone clicks on one of your ads.
Instead of spending money on estimated impressions, you’re only paying for the traffic these ads generate, making them a great option for businesses who want to have total control of their performance and budget.
The most popular PPC advertising platforms are Google Ads, Microsoft Advertising, and Facebook Ads, however, given the volume of searches and number of options, Google is by far the most valuable for any PPC campaign.
There are 3 primary types of Google ads, each of which with their own PPC rates and efficiency:
- Search Network – these are text-based ads that show on Google search results, like sponsored links, shopping page ads, and results in the shopping banner.
- Display Network – typically image-based ads that are displayed on the websites your audience visits, usually in the form of a banner, sidebar, or footer image.
- Video – these are video-based ads that feature before, during, or after YouTube content.
The best PPC advertising campaigns work on directing a customer to perform a valuable action, which can quite simply be purchasing your product, but it can also be any other type of lead generation like form submission, quote request or PDF download.
So guys these were some quick tips that will help you out and how you guys can practically practice it for your brand or profile hope you all guys love this topic and will keep on learning and practicing it let see you all on my next topic.