What is Performance Marketing?

Performance marketing is the process of engaging consumers in a wider and more personalized conversation, called brand interactions. Performance Marketing campaigns are designed to drive tangible business outcomes such as product purchases or signups for both wholesale buyers and end-users with brands.
It stems from the strategy that customer lifetime value is not just about one-time transactions like sales made on eCommerce platforms, but also includes other related activities such as repeat visits to websites, average order sizes across different transaction types, returns behavior, referrals (accounting for up to 10% of revenue), etc.