What is Pay Per Click(PPC)?

  • Pay-per-click referred to paid advertisements and sponsored search engine results. This is a short-term digital marketing method, which implies that once you stop paying, the ad will vanish.

  • PPC is a tactic for increasing a company’s internet search traffic, similar to SEO.

  • Pay-per-click advertising includes ads that appear at the top and sides of a page of search results, adverts that display when browsing the web, commercials that appear before YouTube videos, and ads in mobile apps.

  • Another element that distinguishes pay-per-click from SEO is that you only pay for results.

  • When a user reaches your website after clicking on your ad, you can spend nearly any money on pay-per-click advertising. Some businesses may get a few hundred dollars in return on their investment, but many large organizations spend hundreds of thousands of dollars per month on pay-per-click advertising.

  • The cost of running an ad or promoting your search results is mainly determined by the level of competition for your keywords.

  • Keywords with high competition (i.e., those with a lot of people searching for them and a lot of sites wanting to be found for them) will cost more, while keywords with lesser competitiveness will likely cost less.