what is outbound marketing
Outbound marketing includes traditional approaches, such as direct mail, cold calling, radio ads, television ads, trade shows and telemarketing.
Outbound marketing is the opposite of inbound marketing, where the customers find you when they need you. Examples of inbound marketing include content marketing, blogging, SEO, and opt-in email marketing. In addition, paid search advertising is considered inbound marketing, because your ads only appear when people are searching for products or services that you offer.
Organizations looking to improve their sales and return on marketing spend would be well advised to re-allocate an increasing percentage of their marketing budget on inbound marketing techniques.