What is online PR?

Digital Marketing
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What is online PR?

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Online PR (online public relations) is the public relations work of communicators via available online communication channels (and also communication tools). In addition to the online pages of classic media, these channels include social media, blogs and websites.

  • Digital PR or link-building is a strategy that involves creating content with a unique hook and outreaching to bloggers and journalists in order to get coverage (and therefore links) on relevant websites.
  • Online Public Relations refers to the use of the internet to communicate with both potential and current customers in the public realm.