What Is On-Page SEO?

On-page SEO (search engine optimization) refers to the process of optimizing pages on your site to improve rankings and user experience.

This is the opposite of off-page SEO, which refers to optimizing for elements outside of your site. This can include backlinks or social media mentions.

Elements of on-page SEO include:

  • Title tags
  • Internal links
  • HTML code
  • URL optimization
  • On-page content
  • Images
  • User experience (UX)

Without further ado, let’s dive into the world of on-page SEO.