What is niche marketing?

Digital Marketing
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What is niche marketing?
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Niche marketing involves targeting a specific demographic, where you might have several products or services that are beneficial for that particular group. However, it can also involve providing a specific product or service, from which a broader market might benefit.

The business of promoting and selling a product or service to a specialized segment of a market.
Niche marketing can be extremely cost-effective.
The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it is intended to target.
It is also a small market segment.