What is more profitable in the long term for a company, an SEM campaign or an SEO campaign?

Digital Marketing
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SEO and SEM are really two sides of the same coin, but they consist of very different actions and relate to different aspects of marketing. Sometimes the two terms are used together to reference a similar set of activities, which can be confusing for those of us who aren’t as familiar with this world.

So, what’s the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)? How do the two relate and work together?

Any digital marketing professional should have a solid grasp on these two terms and understand their importance in the marketing arena.

Read on to discover the role that SEO and SEM play today in the field of digital marketing today.
SEO is a key part of your digital marketing strategy and some knowledge is essential no matter what area of digital marketing you specialize in.

claims that as of 2017 Google grabbed more than 79% of search traffic globally, with the other main search engines lagging behind at 7% or less each. Thus, the main focus when we talk about search engines in the context of SEO is Google, but we still need to remember that others Bing, Baidu and Yahoo are still in the running (but barely)

claims that there are over 66,000 searches per second on Google each day. (Note that this is figure was taken at the time of writing – if you click on the link you’ll likely find a different number, as data from this source is collected in real time.) That’s a lot of activity for any given business to compete with and is why SEO is such an important (but tricky) area of digital marketing to know.
I hope you find this information helpful…see you on the next topic