What is meta tags?

Digital Marketing
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#1

What are meta tags?

#2

  • Meta tags are snippets of text that describe a page’s content. Meta tags are essentially little content descriptors that help tell search engines what a web page is about.

  • Meta tags provide information about the webpage in the HTML of the document. Meta elements are tags used in HTML and XHTML documents to provide structured metadata about a Web page.

  • Search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it.

#3

Meta tags are important for your website. It is the first impression the users have about your website on the search engine.

The purpose of meta tags is to provide search engines and users a brief detail about the contents of the website. It is quick short information that pulls the users to your website.

If you have compelling page titles and descriptions on your page in the search results, users are more likely to click and visit your website. Hence, to increase the percentage of people that see your website in search results, and click through and visit your website, you have to focus on three things: Title Tag, Meta Description, and Alt tag

Title tag:
Title tag tells Google and users what your webpage is about. It expresses key content of the webpage. It shows directly in search engine results as well as in the browser. Title tag is the first thing seen by users on Google search results. Google uses the keywords which are mentioned in the title as a ranking signal. So you should make sure that target keywords are mentioned in the page title.

Meta description:
It summarizes your web pages under search listings. It describes the webpage and helps to entice users to click on the page. In meta description, if you want to stand out, you need to mention the reason why people should go on your website rather than somebody else’s.

Alt tag:
It is also known as the Alt attribute. Alt tag is a description of an image added while developing the website. It helps google to identify images, it is used to briefly describe the images of a website. It helps to enhance visually identify the website. it is the link between the image and product or services offered by the company.