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LogoutMARKETING CONCEPT
Marketing Concept refers to the achievement of the firm goals with identifying and fulfilling the need of market with satisfaction of customers with a suitable product or service with a profit.
The marketing concept is a customer-centered sense and responds philosophy. The job is not to find the right customers for your product but to find your customers’ right products
According to Philip Kotler, the marketing concept holds that the key to achieving organizational goals consists of being more effective than competitors in integrating marketing activities toward determining and satisfying the needs and wants of target markets, or determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors.
( Reference: principles of marketing by Philip kotler)