What is Lead generation? (Digital Marketing)

Lead generation refers to the process of collecting relevant information about people, their problems, and pain points about your industry and providing them with solutions. A lead is an opportunity that lets you turn prospects into paying clients as soon as possible. This involves attracting them through various means such as articles, blogs, videos, etc., providing them with helpful content that educates them about your offerings before passing over the chance of making money due to further business from them.

Although lead generation mostly leads to a sale, the purpose is not only to earn money. It’s essential that your target audience feels special so they will continue engaging with you and buy from you in the future. This is why they must be provided with valuable and relevant information about how your product or service can solve their problems.