What is involved in online public relations?
Online PR incorporates journalism, creative writing and story-telling, sales, media, SEO, social media, community management, customer relations, web design and on and on.
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Online PR efforts can have media or influencer outlets but can also be seen directly by potential customers or the consumer market.
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Online PR best practices incorporate real-time marketing efforts, online advertising, reputation management (via alerts tracking campaign performance, building brand buzz and addressing corporate crises as well as SEO, social media, viral and word-of-mouth marketing and influencer marketing.
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Digital PR is an online marketing strategy used by businesses to increase their online presence. Digital PR agencies network with journalists, bloggers and influencers and send online press releases to gain high-quality backlinks, social media mentions and improve their Search Engine Optimisation (SEO).