What is Influencer Marketing Statistic?

  • Influencer marketing has grown to $13.8 billion in 2021.
  • Businesses are making $5.78 ROI for every $1 spent on influencer marketing.
  • There has been a 465% increase in searches for the phrase “influencer marketing” on Google alone since 2016.
  • 90% of survey respondents believe influencer marketing to be an effective form of marketing.
  • 67% of brands use Instagram for influencer marketing.
  • 1360 Influencer marketing focused platforms and agencies entered the market in the last 5 years alone.