What is Inbound Marketing? explained in detail

Inbound Marketing is a technique that helps to promote business products or services to the customers through various marketing strategies like content marketing, social media marketing, and search engine optimization, Word of Mouth, Q & A sites, Social Bookmarking, Video Marketing, Search Engine Marketing, and Email Marketing.

Inbound Marketing helps to improve customer experience and trust by supplying valuable information via company-sponsored newsletters, blogs, and entries on social media platforms. Inbound Marketing is a cost-effective technique when compared to outbound marketing.

Because any content uploaded on the internet stays forever and can bring traffic in one day. Inbound marketing helps to boost the search engine optimization of the site and generates leads. Inbound Marketing covers the following techniques-

  1. SEO(Search Engine Optimization)
  2. SEM(Search Engine Marketing)
  3. SMO(Social Media Optimization)
  4. SMM(Social Media Marketing)
  5. PPC(Pay Per Click)
  6. Mobile Marketing
  7. Content Marketing
  8. Email Marketing
  9. Affiliate Marketing
  10. Classified Marketing
  11. Video Marketing
  12. Image Marketing

Inbound marketing is the method of developing long-term relationships with existing and prospective customers. Every customer has a decision journey and inbound marketing helps them reach their goals at every stage in this journey. Inbound marketing can be applied in the following ways:

  1. Attracting customers – With creative content and relevant conversations, attracting customers becomes easier. Building trust is also important at this stage.
  2. Engaging customers – Every consumer has a specific set of needs and desires which he arrives at by analyzing their pain points. Aligning solutions for specific insights that address consumers’ pain points helps in engaging customers.
  3. Delight – Providing a feeling of delight to the customers after they have purchased a product or a service by making after-sales services is essential to retain customers.
    These three combined form the flywheel. It is so known because it helps the company spread positive word of mouth, which ultimately helps in growing the customer base organically and creates a self-sustaining model.