Inbound Marketing is a technique that helps to promote business products or services to the customers through various marketing strategies like content marketing, social media marketing, and search engine optimization, Word of Mouth, Q & A sites, Social Bookmarking, Video Marketing, Search Engine Marketing, and Email Marketing.
Inbound Marketing helps to improve customer experience and trust by supplying valuable information via company-sponsored newsletters, blogs, and entries on social media platforms. Inbound Marketing is a cost-effective technique when compared to outbound marketing.
Because any content uploaded on the internet stays forever and can bring traffic in one day. Inbound marketing helps to boost the search engine optimization of the site and generates leads. Inbound Marketing covers the following techniques-
- SEO(Search Engine Optimization)
- SEM(Search Engine Marketing)
- SMO(Social Media Optimization)
- SMM(Social Media Marketing)
- PPC(Pay Per Click)
- Mobile Marketing
- Content Marketing
- Email Marketing
- Affiliate Marketing
- Classified Marketing
- Video Marketing
- Image Marketing