What is Inbound and Outbound Marketing?

What is Inbound and Outbound Marketing ?

  • Inbound marketing is a marketing methodology that is designed to draw visitors and potential customers in, rather than outwardly pushing a brand, product or service onto prospects in the hope of lead generation or customers.
    Inbound marketing focuses on creating quality content that pulls people IN to your business and brand. They are already searching for answers online, researching your industry, checking out your competitors, and trying to decide if they really need your service or product.

  • Outbound marketing includes traditional approaches, such as direct mail, cold calling, radio ads, television ads, trade shows and telemarketing. Outbound marketing is the opposite of inbound marketing, where the customers find you when they need you. Examples of inbound marketing include content marketing, blogging, SEO, and opt-in email marketing. In addition, paid search advertising is considered inbound marketing, because your ads only appear when people are searching for products or services that you offer.
    Organizations looking to improve their sales and return on marketing spend would be well advised to re-allocate an increasing percentage of their marketing budget on inbound marketing techniques.

Outbound Marketing:

Outbound marketing is the marketing where the marketer (or an advertiser or a brand) goes to potential customers, so they can buy your product or services. A marketer reaches out to people to see if they are interested in a product or services, markets also understand the consumer behavior in this process depending upon the sales and revenue. It is also considered as Traditional Marketing.

Various platforms for Outbound Marketing are:

Cold Calling: To call the number of prospects to convert leads. It is based on the conversion ratio. Cold calling is a very old method of generating leads but also has a low conversion rate.
Door to Door visits: Here, the marketer or advertiser goes directly to the prospector door with the product or service. This involves a lot of costs, as the salesperson has to personally visit the home location.
Trade events/ exhibitions/ seminars: With the help of the trade events or exhibitions or seminars or bazaars where you will go to the audience or prospects. This can be costly at times, but it can have a larger impact on brand awareness and marketing

  • Outsourced telemarketing and advertising.

Today Outbound/ traditional marketing is not very effective. It is a traditional advertising method, including television and radio advertising, print advertising, telemarketing, direct mail, and outdoor advertising. It pushes the customers to purchase the product, irrespective of whether they want to buy the product or not

Inbound Marketing:

Inbound marketing is the strategy that focuses on attracting customers or leads via company-created online content. Inbound marketing is internet-oriented marketing. In this marketing, the prospect comes to you. It’s totally opposite to outbound marketing. In this marketing, like you create one blog, the customer reads the content of the blog and the customer likes your content and your blog creates a reputation in customers’ mind. The customer then becomes interested in your product or services and tries to contact you.

Various platforms for inbound marketings are:

Social media campaigns (facebook, twitter, pinterest)
Search engine optimization
Viral videos

Inbound marketing is where customers are approaching themselves.

Inbound marketing pulls visitors in, increases brand exposure, and creates brand authority through the creation of valuable content. It promotes your product online with unpaid(organic) or paid campaigns