What is GoogleAdword Remarketing?

Digital Marketing
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What is GoogleAdword Remarketing?

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Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.
Remarketing campaigns are used to show ads to people who have visited your website or used your app. These campaigns provide you with extra settings and reports specifically for reaching previous visitors and users.

These are two types of remarketing can be used on Google display ads?

  • Standard Remarketing shows your static image ads to people who’ve previously visited your website via the display network.
  • Dynamic Remarketing shows dynamic image ads for specific products and services that a visitor has previously looked at.