What is Google attribution?

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What is Google attribution?

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The process of assigning credit for sales and conversions to touchpoints in conversion paths. Attribution allows marketers to quantify each channel’s contribution to sales and conversions. For example, many people may purchase on your site after searching for your brand on Google.

Google Attribution is a monitoring program developed by Internet advertising company Alphabet Inc. launched in 2017. It has to link with a Google Analytics view that is associated with a registered AdWords or DoubleClick Search account.