What is frequency capping?

What is frequency capping ?

Frequency capping is a term used in advertising that is defined as restricting the number of times a specific consumer is shown a specific ad. This allows brands to limit the maximum number of ads that consumers see in a certain span of time in the online environment. T

This feature lets you limit the number of times ads appear to the same person. Use frequency capping to help control the maximum number of times that you’d like each person to see an ad.

A feature that limits the number of times your Display or Video ads appear to the same person. When you set the frequency cap for a Display campaign, you manage the number of impressions you will allow an individual user to have on the campaign per day, week, or month.