what is frequency cap?
‘Frequency capping’ is the process of limiting the number of times an individual is exposed to a single ad.
Your frequency cap allows you to adjust the number of times, on average, a person will be shown your ad within a set period of time. The frequency cap impacts how many people you will be able to reach and how frequently those people will see your ads.
It’s best practice to: Set an initial cap between 5-7 impressions per day. Gradually increase this frequency while measuring your your KPI’s performance (usually CTR) Enable Lazy-Loading of your ads for better viewability and increased CTR.