To promote your website in a forum is a cost-effective way to promote your web address and build your reputation as being an expert. You can promote your site and add to your business by submitting your site as long as you keep to the rules and avoid directly advertising your site. As a result you can gain exposure in one of two ways.
For example, after you sign up, you are generally asked to provide your signature and a nickname. Typically, you’ll be able to include your site in your signature, relating it to the subject of your site. Also, by providing interesting information on a consistent basis, you’ll no doubt attract visitors to you address as well. By using forums too, you will encourage the building of natural links to your site, which is always good for your page ranking. So, making use of forums is an acceptable and useful way to enhance your reputation and draw visitors to your site.
PPC, which is also known as Pay-Per-Click advertising, is a method of advertising where the advertiser pays the owner of a website when his ad is clicked. Content sites generally assess a flat rate for each click versus a bid-based price. Bid-based pricing occurs when advertisers bid against each other, with each advertiser informing the publisher how much they are willing to spend for a keyword ad.
A website that makes use of PPC advertising will feature ads when an inquiry about a keyword matches the keyword list of an advertiser or the site contains relevant material. Also called sponsored ads, these PPC advertisements often appear on the SERPs as well. PPC is offered by Yahoo, Google AdWords and Microsoft, all of which provide bid-based advertising.