What is Facebook EdgeRank? Why is it important?

What is Facebook EdgeRank? Why is it important?

EdgeRank algorithm is a collection of math operations with many different variables. It determines which stories will be shown in each user’s newsfeed depending on the content that they are interested in.
Through this algorithm, Facebook decides which publications will appear in each of your followers’ newsfeeds.

  • EdgeRank is the algorithm used by Facebook to determine the most screen-worthy content. Three factors, multiplied together, determine your content’s value: affinity, weight and time.

  • Affinity shows the number which says how connected you are with the person or a page.

  • Weight means that there is a bigger possibility that certain content will show up in newsfeeds of people than others.

  • Time decay or Recency says how old is the post. Older posts slowly disappear from the news feed and make a place for the new ones.

  • The Facebook algorithm controls the ordering and presentation of posts, so users see what is most relevant to them.
    Rather than publish content chronologically, posts and ads are presented based on what Facebook sees as relevant to you, the user.