What is Doubleclick bid manager?

Digital Marketing
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What is Doubleclick bid manager?

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  • DoubleClick Bid Manager (DBM) is a demand-side platform ( DSP ) that helps ad agencies and advertisers display the right ads to their target audience and optimize campaign performance by utilizing the real-time bidding (RTB) process.

  • DoubleClick Bid Manager is another name for Google’s DSP. It gives advertisers, trading desks and advertising agencies access to ad spaces in real-time. DBM ensures that media buyers reach their maximum potential in terms of targeting, optimizing marketing ad campaigns and bidding.

  • As part of the launch of Google Marketing Platform on July 24, 2018, the following changes occurred to DoubleClick Digital Marketing products: DoubleClick Bid Manager is now Display & Video 360, a product that brings together planning, creative, buying, and measurement features into a single tool.