What is Doubleclick bid manager?
DoubleClick Bid Manager (DBM) is a demand-side platform ( DSP ) that helps ad agencies and advertisers display the right ads to their target audience and optimize campaign performance by utilizing the real-time bidding (RTB) process.
DoubleClick Bid Manager is another name for Google’s DSP. It gives advertisers, trading desks and advertising agencies access to ad spaces in real-time. DBM ensures that media buyers reach their maximum potential in terms of targeting, optimizing marketing ad campaigns and bidding.
As part of the launch of Google Marketing Platform on July 24, 2018, the following changes occurred to DoubleClick Digital Marketing products: DoubleClick Bid Manager is now Display & Video 360, a product that brings together planning, creative, buying, and measurement features into a single tool.