What is Display Ads?

Display Ads, sometimes referred to as banner ads, are online advertisements that typically take up the entire screen on a webpage. They can also include flashing animation or videos that automatically play when the page loads.

They may take many forms including graphics like company logos, photos (e.g., of an actor in an advertisement), text-only slogan ads, and video clips. Display advertising is not naturally searchable so it does not affect organic search rankings for other pages on the same site, but it may still generate a considerable amount of web traffic and if properly targeted with keywords can still be profitable for advertisers given its higher-priced per impression rates than more traditional online advertising models such as contextual advertising or social media advertising.