Digital PR is a sub-service of [Content Marketing]
- [Gaining high-quality backlinks] from websites and online publications
- Gaining publicity online
- Earning honest (hopefully good) customer reviews
- Responding with comments to requests from journalists.
Content Marketing, in comparison, refers to all of the digital PR techniques — and content creation such as blog posts, [webpage copy] and knowledge bases.
Digital PR helps you reach your target customers by featuring your business on the websites they read, the podcasts they listen to and the social media accounts they love. It can even get you five-star reviews on Google and Amazon. Ultimately, digital PR positively impacts a website’s search engine visibility and ranking.
For local businesses, a well-planneddigital PR strategy will focus on getting your business featured in online publications that write about your local area. These could be local newspaper websites, local blogs written by bloggers living in the area, reviews from local people who have purchased from you and local events or charities you sponsor.