What Is Digital PR? (And How It Can Improve Your SEO)

Digital PR is an [online marketing strategy](used by businesses to increase their online presence. Digital PR agencies network with journalists, bloggers and influencers and send online press releases to gain high-quality backlinks, social media mentions and improve their Search Engine Optimisation (SEO).

Digital PR is, in the words of Google’s Search Advocate John Mueller, probably more critical than technical SEO. Yes, he said it — and at Exposure Ninja, we know from experience that digital PR gets massive results, especially when it’s paired with a strong SEO game plan.

I hope this topic was helpful for you, see you on the next topic.
Just to be clear, the “spammy link building” isn’t something you would ever see on a digital PR campaign from a trustworthy agency good at what it does. If you see spammy link-building activity, you’re likely working with a shady agency mislabelling their work as “Digital PR.” If you’re worried that you might be — or might have in the past.

Digital PR is all about using PR tactics to earn backlinks to support your SEO strategy.

You need to create linkable assets and promote these to relevant journalists and publications to encourage them to write about your content and link to it.

However, digital PR success is all about having great ideas that journalists want to cover while creating engaging assets that get linked to as a way to add editorial value to an article.
Hope this helps. I follow kuware for Marketing related information