Cost Per Lead (CPL), also known as cost per acquisition, is the total amount of money spent on advertising to generate one lead for a business.
The conversation around CPL or “cost per acquisition” in today’s marketing environment is largely focused on search-driven campaigns that are primarily based on Google. One way we can measure CPL is by using an “acquisition cost” formula where Acquisition Cost=Cost of Advertising/Number of Leads. Prospective companies looking to cut costs may want to consider other ideas like Facebook Ads and retargeting which offer a much higher potential return with relatively lower expenditures than just traditional SEO methods.