What Is Copywriting?

Copywriting, on the other hand, involves the creation of text content to persuade readers to take some type of action related to your business’s sales process. If you’re trying to sell a product, for instance, you’ll need to convince prospective customers that it’s worth buying. If you’re trying to attract more calls, you’ll need to convince them that your business is worth calling. Copywriting is the art of persuading readers to take some type of sales-related action.

Examples of copywriting include:

• PPC landing pages.

• PPC ads.

• Cost-per-mille (CPM) ads.

• Social media ads.

• Product pages.

• Website sales copy.

• Sales emails.

• Short Message Service (SMS) ads.